Vintage Recipe Pamphlet Lot of 5 Borden's Eagle Brand 1952 Betty Crocker Cake Mixes Fleischmann's 1961 Retro Advertising

This is a bundle of five vintage recipe pamphlets spanning 1952 to 1993: Borden's Eagle Brand 70 Magic Recipes, Betty Crocker's How to Have the Most Fun with Cake Mixes, Fleischmann's Bake It Easy, Jan Jacobson's Easy on the Cook for Christmas 1982, and Great Cookies for the Holidays.

All five are in great condition, with bright color covers and clean pages.

Each one comes from a different decade and a different kitchen. There are Borden's no-cook pies and puddings, Betty Crocker's party cakes and decorating ideas, Fleischmann's icebox yeast baking, a Michigan holiday booklet full of local advertising, and a 1990s cookie collection, so this lot is as much fun to read as it is to cook from.

Details

• Item: Lot of 5 vintage recipe pamphlets
• Title: Borden's Eagle Brand 70 Magic Recipes; How to Have the Most Fun with Cake Mixes; Bake It Easy, 17 Recipes Grandmother Couldn't Bake; Jan Jacobson's Easy on the Cook, Christmas 1982; Great Cookies for the Holidays
• Author: The Borden Company; Betty Crocker of General Mills; Standard Brands (Fleischmann's); Janet M. Jacobson, editor; Special Report Home Library
• Illustrator: Not confirmed from photos
• Publisher: The Borden Company; General Mills; Standard Brands Incorporated; j-net Productions, Freeland, Michigan; Special Report
• Publication Year: 1952 (Borden's), 1950s (Betty Crocker), 1961 (Fleischmann's), 1982 (Easy on the Cook), 1993 (Great Cookies, November-December 1993)
• Edition and Printing: Not confirmed from photos
• Format and Binding: Softcover pamphlets, staple bound
• Dust Jacket: None, as issued
• Pages: 34 pages (Betty Crocker), 12 pages (Easy on the Cook), others unnumbered or not confirmed from photos
• Genre: Cookbook, advertising recipe booklets
• Language: English
• ISBN: None
• Dimensions: 8 in x 5.5 in (Betty Crocker), 7 in x 5.5 in (Bake It Easy), 8 in x 5 in (Great Cookies), 5 in x 8 in (Easy on the Cook), 6 in x 9 in (Borden's)

Condition Grade: Good

Positives

• Graded Good: All five pamphlets are complete, with bright covers and clean pages, and every flaw is named here.
• The color photos are vivid, including Betty Crocker's angel food cakes, Borden's Magic Lemon Meringue Pie, and Fleischmann's Chill-and-Bake Cranberry Cake.
• Betty Crocker's contents run from Polka-Dot Cake and Gremlin Cake to Merry-Go-Round Cake and Easter Bunny Cake.
• Easy on the Cook carries Saginaw, Midland, and Bay City advertising, plus recipes like Holiday Strawberries, Sugar Nuts, and Pâté Maison.
• Great Cookies for the Holidays includes Oatmeal Raisin Jumbos, Snickerdoodles, Gingersnaps, and treats kids can make.

Issues / Wear

• The covers show light rubbing and edge wear from age.
• The Borden's covers have light corner wear.
• Pages show light toning with age.

Find more like this in our Vintage Cookbook Collection.

These five pamphlets carry four decades of American baking in one bundle, and they belong with anyone who collects retro recipes. If it's the right copy for you, it's ready to come home.