Vintage Pabst Blue Ribbon "Cool Blue" Superhero Die-Cut sticker — PBR Breweriana Advertising Display, Pabst Brewing Company Milwaukee Wisconsin
$14.99
Vintage Pabst Blue Ribbon "Cool Blue" die-cut sticker produced by Pabst Brewing Company, Milwaukee, Wisconsin. This is a point-of-sale display piece featuring the "Cool Blue" superhero mascot character — a mustachioed strongman in a blue cape and superhero suit bearing the PBR label on his chest, holding a full glass of beer.
The front panel includes the classic Pabst Blue Ribbon beer label graphic and the tagline "This is the ORIGINAL Pabst Blue Ribbon beer — Selected as America's Best in 1893."
Details
- Item: Vintage die-cut sticker
- Brand / Manufacturer: Pabst Brewing Company, Milwaukee, Wisconsin
- Character: "Cool Blue" — PBR superhero mascot
- Era: Likely 1970s, based on character design and production style
- Colors: Red, white, and blue — matching the PBR label palette; yellow belt detail on character
- Production Code: P 645 visible on front lower right
- Size / Measurements: Approximately 6 inches wide × 7 inches tall
Condition Grade: Very Good
Positives
- Front graphics are vivid and largely intact — colors bright, character illustration clean and clear
- All text fully readable: "Cool Blue," brand name, "America's Best in 1893," Pabst Brewing Company Milwaukee Wisconsin
- PBR label panel and blue ribbon seal are clean and sharp
- Die-cut edges are intact and hold the figure's shape
Issues / Wear
- Back panel shows sticker delamination and edge tearing at the top — visible in back photo; cosmetic only, does not affect front display
- General age wear and light handling marks on reverse consistent with storage and use
- Minor edge wear along die-cut perimeter consistent with age
See all photos for detail — sold as pictured.
Collector's Notes
The "Cool Blue" character is one of the more visually distinctive figures in PBR's promotional history, and original sticker in this size and condition are not as common as the larger bar signs. The Mactac backing and P 645 production code are consistent with original Pabst promotional production materials. A solid addition to a breweriana collection, a bar display, or a vintage advertising display shelf.
Shipping + Trust (Reading Vintage standards)
∙Photo-verified condition (no surprises)
∙Packed with our protective packaging standard
∙Ships in 1 business day
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Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece—please review them carefully, as they are part of the description.
While I do my best to capture colors accurately, your monitor or device screen may display colors slightly differently from the actual item.
Please Note:
These pieces come from estate collections and have been surface cleaned. You may wish to perform additional cleaning depending on your preference.
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Yes. Every photo on this page is the actual item you will receive. Not a stock photo, not a similar copy. What you see is what ships.
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Honestly. This is vintage, so expect some age. When I find wear, writing, stains, loose pages, chips, or missing pieces, I note them and show them in the photos. Some marks add character. Some are just flaws. I tell you which is which so you can decide if this is the right one for you.
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With care. Old books and fragile pieces are wrapped and boxed so they arrive the way they left me. Careful packing is one of the things buyers mention most in their reviews. Orders of $35 or more ship free.
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Probably not. Everything here is one of a kind, and I rarely find the same item twice. Once it sells, it is gone. Vintage does not restock neatly.
Good to Know Before You Buy
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