Vintage Pabst Blue Ribbon "Cool Blue" Superhero Die-Cut sticker — PBR Breweriana Advertising Display, Pabst Brewing Company Milwaukee Wisconsin
$14.99
Vintage Pabst Blue Ribbon "Cool Blue" die-cut sticker produced by Pabst Brewing Company, Milwaukee, Wisconsin. This is a point-of-sale display piece featuring the "Cool Blue" superhero mascot character — a mustachioed strongman in a blue cape and superhero suit bearing the PBR label on his chest, holding a full glass of beer.
The front panel includes the classic Pabst Blue Ribbon beer label graphic and the tagline "This is the ORIGINAL Pabst Blue Ribbon beer — Selected as America's Best in 1893."
Details
- Item: Vintage die-cut sticker
- Brand / Manufacturer: Pabst Brewing Company, Milwaukee, Wisconsin
- Character: "Cool Blue" — PBR superhero mascot
- Era: Likely 1970s, based on character design and production style
- Colors: Red, white, and blue — matching the PBR label palette; yellow belt detail on character
- Production Code: P 645 visible on front lower right
- Size / Measurements: Approximately 6 inches wide × 7 inches tall
Condition Grade: Very Good
Positives
- Front graphics are vivid and largely intact — colors bright, character illustration clean and clear
- All text fully readable: "Cool Blue," brand name, "America's Best in 1893," Pabst Brewing Company Milwaukee Wisconsin
- PBR label panel and blue ribbon seal are clean and sharp
- Die-cut edges are intact and hold the figure's shape
Issues / Wear
- Back panel shows sticker delamination and edge tearing at the top — visible in back photo; cosmetic only, does not affect front display
- General age wear and light handling marks on reverse consistent with storage and use
- Minor edge wear along die-cut perimeter consistent with age
See all photos for detail — sold as pictured.
Collector's Notes
The "Cool Blue" character is one of the more visually distinctive figures in PBR's promotional history, and original sticker in this size and condition are not as common as the larger bar signs. The Mactac backing and P 645 production code are consistent with original Pabst promotional production materials. A solid addition to a breweriana collection, a bar display, or a vintage advertising display shelf.
Shipping + Trust (Reading Vintage standards)
∙Photo-verified condition (no surprises)
∙Packed with our protective packaging standard
∙Ships in 1 business day
∙Free Shipping on $35+ (U.S. only)
Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece—please review them carefully, as they are part of the description.
While I do my best to capture colors accurately, your monitor or device screen may display colors slightly differently from the actual item.
Please Note:
These pieces come from estate collections and have been surface cleaned. You may wish to perform additional cleaning depending on your preference.
- Near Fine: Close to new. Any flaw is small and named above.
- Very Good: Light use. Every flaw is named above, and none of them get in the way of reading or display.
- Good: Complete and usable, with clear signs of use. Every flaw is named above.
- Fair: Heavy wear or damage, named above. A reading or working copy, not a display piece.
Returns
You have 30 days from the delivery of the last item in your order to request a return. Items must come back in the condition they were sent, so please keep the original packaging and take photos before you open a package if it arrives damaged.
To start a return, email us at the address on your order confirmation. You are responsible for return shipping, and we recommend a tracked service, since we can only refund items that arrive back to us.
Refunds are issued to the original payment method within 5 business days of the item arriving back in the condition it was sent. Original shipping charges are not refunded.
Anything marked Final Sale cannot be returned.
Cancellations
You can cancel any order until it has been fulfilled. Once an order ships, please use the return process above.
Read the full Return and Refund
- Photo-verified condition, no surprises
- Packed with care. Glass and fragile pieces get extra cushioning
- Ships within 1 business day
- Free Shipping on $35+ (U.S. only)
Questions buyers ask
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Every listing spells it out and shows it in photos. Chips, hairlines, crazing, worn plating, old repairs. If I did not mention it, it is not there.
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Yes. Every photo is the actual piece, taken by me. When it sells, it is gone.
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I note maker, mark, era, and measurements when I can confirm them, and say so plainly when I cannot. Unmarked pieces get dated by what the piece itself shows.
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I process your order within 1 business day, wrapped and boxed so it arrives the way it left here. Don't forget, free shipping on orders $35 and up.
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