Vintage Automotive Reference Ephemera — Fordomatic Drive “Finest for Efficient and Effortless Driving” Booklet (1950–1951) — Ford Division, Ford Motor Company | Illustrated, 22 Pages, Automotive Reference

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This is an original Fordomatic Drive booklet from the early 1950s—classic Automotive Reference ephemera made for Ford owners and the curious mechanically-minded. It explains Ford’s early automatic transmission in plain language, and it’s packed with clean mid-century layouts, diagrams, and driving tips.

You’ll see sections on features like starting, passing power, and how the torque converter works. Photo-verified details are included below, and it’s ready for a collector’s shelf or garage display.

Quick Specs

  • Item Type: Vintage automotive booklet/brochure
  • Size: 8 × 6  (inches)
  • Material: Paper
  • Color: Blue, black, white, orange accents
  • Origin or Maker: Ford Division of Ford Motor Company (Dearborn, Michigan, listed)
  • Year or Era: 1950–1951 (copyright 1950; form revision 2-51)
  • GENRE: Automotive Reference (Automobilia / Advertising Ephemera)
  • Language / Pages: English / 22 pages
  • Identifiers: Form No. 7263, Rev. 2-51 (no ISBN/LCCN shown)

Design & Features

  • Mid-century cover design featuring a Ford steering wheel graphic and bold typography
  • Illustrated interior with driving tips, feature explanations, and technical diagrams
  • Includes a clear “How Fordomatic Torque Converter Works” diagram spread
  • Back cover variant shown: “Easier • Safer • More Thrilling to Drive” with illustrated driver

Condition Grade: Good

Notes: Moderate edge and corner wear, scuffs, and small surface marks consistent with age and use. Interior pages look clean and legible in photos.

  • See all photos for detail—sold as pictured.

Condition Grade Key
Near Fine: minimal wear; tight; clean.
Very Good: light wear; clean text; minor flaws.
Good: noticeable wear; sound reading copy; some marks.
Fair: heavy wear; complete but worn; priced accordingly.

About the Author / Maker: Ford Division of Ford Motor Company

Produced by the Ford Division of Ford Motor Company (Dearborn, Michigan listed in the booklet). This piece was made to introduce and explain Fordomatic Drive to Ford owners.

A smart, display-worthy piece of Ford history—small format, big conversation starter.

Disclaimer  

The vintage items I share with you have been previously owned and loved and may show some wear. Please use the pictures as a guide.

While I do my best to capture colors accurately, your monitor or device screen may display colors slightly differently from the actual item.

Care & Handling: Handle with clean, dry hands. Store upright, out of direct sunlight, at about 68°F and 40–50% relative humidity. Avoid damp areas and extreme temperature swings.
Please note: If you have any questions or need more photos, ask.

About Reading Vintage

At Reading Vintage, I curate one-of-a-kind treasures for book lovers, decorators, and collectors—including vintage books, retro bookends, and charming collectible pieces.