This vintage Stroh's Beer patch lot includes two embroidered advertising pieces, a large bib style uniform patch and a smaller badge patch, both featuring the brand's red script logo and a lion crest in yellow, red, and black thread.
Pieces like these were stitched onto driver uniforms and delivery jackets for Stroh's Brewery, which makes this lot a solid pickup for a breweriana collection or a bar display built around real vintage advertising rather than reproductions.
Details
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Item: Stroh's Beer embroidered patch lot, 2 pieces
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Item Type: Advertising uniform patch, breweriana
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Era: not confirmed from photos, estimated mid twentieth century based on logo style
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Materials: felt backing with embroidered thread, lion crest appliqued as a separate piece on the large patch
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Color: golden yellow ground with red script lettering, lion crest in red, yellow, and black
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Maker and Mark: no visible maker's mark
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Pattern or Model: Stroh's Beer script logo with rampant lion crest
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Style: mid-century brewery advertising, uniform or driver's jacket patch
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Dimensions: large patch approximately 8 1/2 inches wide, 7 1/2 inches tall at the tallest point including the crest. Small patch approximately 4 inches wide, 3 1/2 inches tall
Condition Grade: Good
Positives
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Graded Good: both patches are complete and intact, with noticeable wear consistent with age and use
- Colors remain vivid, with the red script standing out crisply against the yellow ground on both pieces
- The lion crest medallion detail is fully intact and legible with fine embroidery work
Issues / Wear
- The lion crest medallion on the large patch shows loose threads and separation along its upper edge where it meets the collar cutout
- Visible loose thread ends along the stitched edges on the reverse side of both patches
- The small patch has a stain in one corner and a stiffer feel than the large patch
- Edges on both pieces show light fraying consistent with a patch removed from a garment
Condition Grade Key
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Near Fine: Almost perfect. Very minor signs of age only.
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Very Good: Shows light use. Sound and attractive with minor flaws.
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Good: Complete and intact. Noticeable wear consistent with age and use.
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Fair: Shows significant wear. Readable or usable but clearly used.
Collector's Notes
Stroh's Brewery ran for generations, and patches like this rode along on driver uniforms and delivery jackets as rolling advertising for the brand.
A nice pickup for a breweriana collector or anyone building out a bar corner or man cave with real advertising pieces instead of reproductions.
This set looks like it came off an actual driver uniform, with the smaller badge likely worn on a cap or jacket and the larger bib style patch sized for a work shirt.
Two genuine pieces of Stroh's history in one lot, showing the kind of honest wear that comes from actually being worn on the job.
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Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece, please review them carefully, as they are part of the description.
I do my best to capture colors accurately, but your monitor or device screen may display colors slightly differently from the actual item.
Please Note:
These pieces come from estate collections and have been surface cleaned. You may wish to perform additional cleaning depending on your preference.
How Reading Vintage sources and grades every piece
