This Stroh's Beer embroidered patch is a large vintage brewery advertising piece with the familiar red script logo, bright yellow field, and crowned lion crest.
At approximately 9 inches wide and 8 inches tall at the tallest point, this is a substantial sew-on patch rather than a small souvenir badge. The bold red and yellow color combination gives it strong display presence for a breweriana collection, vintage bar display, advertising collection, or Michigan memorabilia grouping.
Details
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Item: Stroh's Beer embroidered advertising patch
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Item Type: Sew-on brewery advertising patch
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Era: Approximate 1970s era, exact date not confirmed from photos
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Materials: Embroidered textile fabric
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Color: Bright yellow ground with red, yellow, and black embroidery
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Maker and Mark: Stroh's Beer logo and lion crest embroidered on front. Patch manufacturer not confirmed from photos
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Pattern or Model: Stroh's script logo with crowned lion crest
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Style: Brewery advertising, breweriana, uniform or jacket patch
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Dimensions: Approximately 9 inches wide by 8 inches tall at tallest point
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Special Features: Large format embroidered Stroh's script, BEER lettering, separate raised crest section, finished embroidered border, evidence of previous sewn attachment
Condition Grade: Good
Positives
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Graded Good: The patch is intact and displays well, with noticeable evidence of previous use and removal.
- The red Stroh's script and BEER lettering remain bold against the yellow background.
- The embroidered crowned lion crest retains clear red, yellow, and black detail.
- The front embroidery remains visually strong, and the large size gives the piece substantial display presence.
Issues / Wear
- There is a cut and fraying along the upper edge near the crest, visible in the photos. This appears consistent with removal from the garment or other surface where the patch had been sewn.
- The reverse shows stitch and thread remnants from its previous sewn attachment.
- The crest edges show loose and frayed threads, particularly around the upper and side edges.
- The backing shows evidence of previous use and removal rather than an unused patch.
Condition Grade Key
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Near Fine: Almost perfect. Very minor signs of age only.
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Very Good: Shows light use. Sound and attractive with minor flaws.
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Good: Complete and intact. Noticeable wear consistent with age and use.
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Fair: Shows significant wear. Readable or usable but clearly used.
Collector's Notes
Stroh's used a heraldic lion as part of its brewery identity for generations. The emblem became closely associated with the Detroit beer company and appeared across its advertising.
The large embroidered format suits a breweriana collection, Michigan advertising display, vintage bar area, or collection of brewery patches and workwear memorabilia.
This example measures about 9 inches across and combines the oversized Stroh's script with a separate crowned lion crest above it. It has much more visual presence than a small jacket or cap patch.
The visible remnants of its original stitching show that this one was actually sewn onto something before it became a collectible on its own.
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Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece, please review them carefully, as they are part of the description.
I do my best to capture colors accurately, but your monitor or device screen may display colors slightly differently from the actual item.
Please Note:
These pieces come from estate collections and have been surface cleaned. You may wish to perform additional cleaning depending on your preference.
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