New Recipes for Good Eating 1948 Crisco Procter & Gamble Cookbook
$19.00
New Recipes for Good Eating is a 1948 Procter & Gamble Crisco Kitchen cookbook with 112 pages of recipes, kitchen guidance, illustrations, and colorful food photography.
This compact vintage advertising cookbook was designed for everyday home cooks and covers far more than Crisco recipes alone.
Photographed pages include general kitchen and baking equipment guides, frying instructions, Drop Doughnut Balls, Mashed Potato Doughnuts, and Fried Chicken De Luxe. The recipes remain clear and easy to follow, making this a useful working cookbook as well as a colorful piece of 1940s food advertising.
Details
- Item: Vintage advertising cookbook
- Title: New Recipes for Good Eating
- Author: Procter & Gamble Home Economics Department and Crisco Kitchen
- Illustrator: not confirmed from photos, add if known
- Publisher: The Procter & Gamble Company, Cincinnati, Ohio
- Publication Year: 1948
- Edition and Printing: 1948 Edition. Printing not stated in the photographed material.
- Format and Binding: Softcover cookbook with illustrated paper covers
- Dust Jacket: Not applicable
- Pages: 112
- Genre: Cookbook, home cooking, advertising cookbook
- Language: English
- ISBN: None. Published before ISBN use.
- Dimensions: 8 x 6 x 1/4 inches
Condition Grade: Good
Positives
- Graded Good: Complete and readable with noticeable age and handling wear consistent with a working 1948 cookbook.
- Interior recipes shown remain clean, clear, and easy to read, with bright blue graphic pages and colorful food photography.
- The illustrated front cover retains strong color and its distinctive period kitchen scene.
- The binding remains intact in the photographed views, and the book can be comfortably opened for use.
Issues / Wear
- Front and back covers show light staining, rubbing, softened corners, and edge wear from age and handling.
- There are pen marks identifying a specific recipe on page 29, as noted.
- Pages show normal age toning, with occasional small spots visible in the photographed pages.
Collector's Notes
Food manufacturers regularly published recipe books like this one to bring their products directly into American home kitchens.
It is a good fit for collectors of vintage cookbooks, Crisco advertising, Procter & Gamble ephemera, or 1940s home economics material.
This copy is especially fun to browse for its full color period photography, blue and cream kitchen equipment illustrations, and recipes ranging from doughnuts to fried chicken.
This 1948 Procter & Gamble Crisco cookbook has 112 pages of recipes and full color period food photos, and it suits a shelf of vintage advertising cookbooks. If it's the right copy for you, it's ready to come home.
- Near Fine: Close to new. Any flaw is small and named above.
- Very Good: Light use. Every flaw is named above, and none of them get in the way of reading or display.
- Good: Complete and usable, with clear signs of use. Every flaw is named above.
- Fair: Heavy wear or damage, named above. A reading or working copy, not a display piece.
Every item is honestly described and carefully packed. These are vintage pieces, so light age-related wear comes with them. I show and describe what I see so you know what to expect.
If your order arrives damaged or materially different from the listing, contact me within 7 days of delivery and I will make it right.
Returns must be sent back within 30 days of purchase, in the same condition received. I inspect each return against the original photos and description.
Approved refunds go back to your original payment method, and credit card refunds can take 5 to 10 business days to appear.
Not eligible for a refund: requests made more than 30 days after purchase, items returned damaged, or items returned in different condition than received.
Postage due on a return is deducted from the refund.
Read the full Return and Refund
- Photo-verified condition, no surprises
- Packed with care. Glass and fragile pieces get extra cushioning
- Ships in 2 business days
- Free Shipping on $35+ (U.S. only)
Questions buyers ask
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Every listing spells it out and shows it in photos. Chips, hairlines, crazing, worn plating, old repairs. If I did not mention it, it is not there.
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Yes. Every photo is the actual piece, taken by me. When it sells, it is gone.
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I note maker, mark, era, and measurements when I can confirm them, and say so plainly when I cannot. Unmarked pieces get dated by what the piece itself shows.
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I process order within 2 business days, wrapped and boxed so it arrives the way it left here. Don't forget, free shipping on orders $35 and up.
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