New Recipes for Good Eating 1948 Crisco Procter & Gamble Cookbook

New Recipes for Good Eating is a 1948 Procter & Gamble Crisco Kitchen cookbook with 112 pages of recipes, kitchen guidance, illustrations, and colorful food photography.

This compact vintage advertising cookbook was designed for everyday home cooks and covers far more than Crisco recipes alone.

Photographed pages include general kitchen and baking equipment guides, frying instructions, Drop Doughnut Balls, Mashed Potato Doughnuts, and Fried Chicken De Luxe. The recipes remain clear and easy to follow, making this a useful working cookbook as well as a colorful piece of 1940s food advertising.

Details

• Item: Vintage advertising cookbook
• Title: New Recipes for Good Eating
• Author: Procter & Gamble Home Economics Department and Crisco Kitchen
• Illustrator: not confirmed from photos, add if known
• Publisher: The Procter & Gamble Company, Cincinnati, Ohio
• Publication Year: 1948
• Edition and Printing: 1948 Edition. Printing not stated in the photographed material.
• Format and Binding: Softcover cookbook with illustrated paper covers
• Dust Jacket: Not applicable
• Pages: 112
• Genre: Cookbook, home cooking, advertising cookbook
• Language: English
• ISBN: None. Published before ISBN use.
• Dimensions: 8 x 6 x 1/4 inches

Condition Grade: Good

Positives

• Graded Good: Complete and readable with noticeable age and handling wear consistent with a working 1948 cookbook.
• Interior recipes shown remain clean, clear, and easy to read, with bright blue graphic pages and colorful food photography.
• The illustrated front cover retains strong color and its distinctive period kitchen scene.
• The binding remains intact in the photographed views, and the book can be comfortably opened for use.

Issues / Wear

• Front and back covers show light staining, rubbing, softened corners, and edge wear from age and handling.
• There are pen marks identifying a specific recipe on page 29, as noted.
• Pages show normal age toning, with occasional small spots visible in the photographed pages.

Collector's Notes

Food manufacturers regularly published recipe books like this one to bring their products directly into American home kitchens.

It is a good fit for collectors of vintage cookbooks, Crisco advertising, Procter & Gamble ephemera, or 1940s home economics material.

This copy is especially fun to browse for its full color period photography, blue and cream kitchen equipment illustrations, and recipes ranging from doughnuts to fried chicken.

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Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece, please review them carefully, as they are part of the description.

Care and Handling:
Handle with clean, dry hands. Store upright, out of direct sunlight, at about 68°F and 40 to 50% relative humidity. Avoid damp areas and extreme temperature swings.

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