Maid of Scandinavia Co. 1976 General Catalog is a 192 page illustrated softcover catalog from the Minneapolis, Minnesota baking and cake decorating supplier.
This copy has visible water staining on the front cover, age toning and light edge wear, while the stapled binding remains together and the photographed interior pages are clear and legible.
Inside are cake decorating tools, baking pans, cookie cutters, tiered cake stands, wire art kits, molds, supplies and colorful examples of finished cakes from the 1970s.
Details
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Item: Mail order baking and cake decorating catalog
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Title: 1976 General Catalog
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Publisher: Maid of Scandinavia Co., Minneapolis, Minnesota
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Publication Year: 1976
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Format and Binding: Softcover catalog with stapled binding
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Pages: 192 pages
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Genre: Baking, cake decorating and mail order trade catalog
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Language: English
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Dimensions: 11 x 8 1/2 x 1/4 inches
Condition Grade: Good
Positives
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Graded Good: This catalog is complete and usable with clear signs of age and handling, and the photographed product descriptions and illustrations remain easy to read.
- The original mailing cover is still present, including the mailed address label and printed order information.
- The interior includes both color and black and white product photography, drawings, item numbers, descriptions and original 1976 prices.
- Photographed pages show cookie cutters, rectangular baking pans, elegant tiered cakes, cake stands, decorating equipment and wire art kits.
- The 192 page format gives a broad look at the baking and decorating supplies Maid of Scandinavia was offering in 1976.
Issues / Wear
- The front cover has visible water staining, including tide marks near the upper portion.
- The covers and page edges show age toning, light handling wear and minor corner and edge creasing.
- The original mailing cover shows postal handling wear and retains its mailing label.
Condition Grade Key
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Near Fine: Close to new. Any flaw is small and named above.
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Very Good: Light use. Every flaw is named above, and none of them get in the way of reading or display.
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Good: Complete and usable, with clear signs of use. Every flaw is named above.
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Fair: Heavy wear or damage, named above. A reading or working copy, not a display piece.
Collector's Notes
Mail order catalogs like this preserved the tools, techniques and decorating fashions available to home bakers before online shopping changed how specialty supplies were sold.
This one suits collectors of vintage baking advertising, cake decorating history, commercial catalogs and 1970s kitchen material.
It is the kind of reference piece that is easy to browse for the product photography, period prices and wonderfully specific decorating equipment.
Shipping + Trust (Reading Vintage standards)
- Photo-verified condition (no surprises)
- Packed with our protective packaging standard
- Ships in 2 business days
- Free Shipping on $35+ (U.S. only)
Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece, please review them carefully, as they are part of the description.
Care and Handling
Handle with clean, dry hands. Store upright, out of direct sunlight, at about 68°F and 40 to 50% relative humidity. Avoid damp areas and extreme temperature swings.
