Heileman's Old Style Beer Keychain Lot Bottle Openers Ameripac Tape

This Heileman's Old Style Beer keychain lot combines two yellow logo bottle openers with an Ameripac Inc. promotional retractable measuring tape fob.

I like this group because it feels like something that grew on one set of keys over time rather than a matched souvenir set. It fits a breweriana collection, vintage advertising display, or Old Style Beer collection, and all three functional pieces are reported to be working.

Details

• Item: Multi-piece promotional keychain lot
• Item Type: Beer advertising bottle openers with retractable measuring tape fob
• Era: Late 20th century, exact date not confirmed from photos
• Materials: Silver-tone metal, plastic promotional tape case, printed logo inserts
• Color: Silver tone, yellow, green, red, and cream
• Maker and Mark: Heileman's Old Style Beer logos. Ameripac Inc. promotional fob marked "AMERIPAC INC. (414) 764-2322 #1 in Parts and Service." One bottle opener is marked "MADE IN ITALY"
• Pattern or Model: Not confirmed from photos
• Style: Breweriana and promotional advertising
• Dimensions: Cream Ameripac tape case about 1 1/2 inches long by 1 inch wide. Made in Italy Old Style opener about 2 inches long. Larger Old Style clip opener about 3 inches long with approximately 1 inch round logo emblem
• Special Features: Two Old Style Beer bottle openers, retractable promotional measuring tape, multiple key rings, and spring clip

Condition Grade: Good

Positives

• Graded Good: The pieces are complete, functional, and show normal wear from carrying and use.
• Both Old Style logo inserts remain bright and readable.
• The bottle openers and retractable measuring tape are reported to be in working condition.
• The spring clip, rings, and attachments are present.

Issues / Wear

• The silver-tone metal shows scratches, rubbing, and surface wear from use.
• The cream Ameripac tape case has visible yellowing, small marks, and age discoloration.
• The printed Old Style inserts show light surface wear but remain easy to read.

Condition Grade Key

• Near Fine: Almost perfect. Very minor signs of age only.
• Very Good: Shows light use. Sound and attractive with minor flaws.
• Good: Complete and intact. Noticeable wear consistent with age and use.
• Fair: Shows significant wear. Readable or usable but clearly used.

4 Collector's Notes

1. Beer companies used small practical advertising pieces like openers and key fobs to keep their names in everyday use.
2. This group makes the most sense for an Old Style Beer collector or someone building a breweriana display around working advertising pieces.
3. The Ameripac promotional tape adds a second piece of business advertising to a group that otherwise centers on Old Style.
4. The wear looks like honest pocket and key-ring use, which suits this kind of working promotional piece better than spotless condition would.

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Disclaimer

All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece, please review them carefully, as they are part of the description.

I do my best to capture colors accurately, but your monitor or device screen may display colors slightly differently from the actual item.

Please Note:
These pieces come from estate collections and have been surface cleaned. You may wish to perform additional cleaning depending on your preference.

How Reading Vintage sources and grades every piece