Advertising Pamphlet for Duo-Therm Gas Water Heaters by The Motor Wheel Corp of Lansing Michigan 1948

This is a 1948 color advertising pamphlet for New Duo-Therm Automatic Gas Water Heaters from the Motor Wheel Corporation of Lansing, Michigan.

The bright yellow, red, and green pages show random spots, and the old listing notes a rip, while the color drawings are clean and readable, as the photos show.

Cartoon drawings sell Oceans of Automatic Hot Water and Hot Water Galore, with quick facts on 3 New Gas Models for every Hot water need, numbered feature callouts, and the Duo-Therm Liberal Warranty and 10 Year Protection Plan. The fine print reads Duo-Therm is a registered trademark of Motor Wheel Corporation, Copyright 1948.

Details

  • Item: Advertising pamphlet
  • Title: New Duo-Therm Automatic Gas Water Heaters, 3 gas models
  • Author: None credited
  • Illustrator: None credited. Color cartoon drawings
  • Publisher: Motor Wheel Corporation, Lansing, Michigan. Duo-Therm trademark
  • Publication Year: 1948, per the copyright line
  • Edition and Printing: New Duo-Therm Automatic Gas Water Heaters, 3 gas models. Printing: Not confirmed from photos
  • Format and Binding: Paper. Yellow, red, green, and white with color cartoon drawings. Color model pages, a warranty and protection plan page, and punched holes along the left edge
  • Dust Jacket: None, soft cover
  • Pages: Not confirmed from photos
  • Genre: Appliance sales brochure. Late 1940s cartoon advertising
  • Language: English
  • ISBN: None shown
  • Dimensions: 8 x 5 x 2 inches

Condition Grade: Good

Positives

  • Graded Good: Complete and usable, with clear signs of use, and every flaw is named in this listing.
  • The color cartoon drawings keep bright yellow, red, and green color.
  • The 1948 copyright line is clear.
  • The warranty and protection plan page is complete.
  • The model pages with the water heater drawings are readable.

Issues / Wear

  • Random spots on the pages.
  • A rip noted in the old listing. Its location is Not confirmed from photos.

Please view the photos. Scroll in to judge the condition. This is the actual item you will be receiving.

This pamphlet was found in a closed hardware store estate sale.

This 1948 Duo-Therm pamphlet gives you bright cartoon art from a Lansing maker, and it suits a shelf of Michigan advertising or vintage appliance paper. If it's the right copy for you, it's ready to come home.

  • Near Fine: Close to new. Any flaw is small and named above.
  • Very Good: Light use. Every flaw is named above, and none of them get in the way of reading or display.
  • Good: Complete and usable, with clear signs of use. Every flaw is named above.
  • Fair: Heavy wear or damage, named above. A reading or working copy, not a display piece.

Every item is honestly described and carefully packed. These are vintage pieces, so light age-related wear comes with them. I show and describe what I see so you know what to expect.

If your order arrives damaged or materially different from the listing, contact me within 7 days of delivery and I will make it right.

Returns must be sent back within 30 days of purchase, in the same condition received. I inspect each return against the original photos and description. 

Approved refunds go back to your original payment method, and credit card refunds can take 5 to 10 business days to appear.

Not eligible for a refund: requests made more than 30 days after purchase, items returned damaged, or items returned in different condition than received. 

Postage due on a return is deducted from the refund.

Read the full Return and Refund 

  • Photo-verified condition, no surprises
  • Packed with care. Glass and fragile pieces get extra cushioning
  • Ships in 2 business days
  • Free Shipping on $35+ (U.S. only)

Questions buyers ask

Every listing spells it out and shows it in photos. Chips, hairlines, crazing, worn plating, old repairs. If I did not mention it, it is not there.

Yes. Every photo is the actual piece, taken by me. When it sells, it is gone.

I note maker, mark, era, and measurements when I can confirm them, and say so plainly when I cannot. Unmarked pieces get dated by what the piece itself shows.

I process order within 2 business days, wrapped and boxed so it arrives the way it left here. Don't forget, free shipping on orders $35 and up.