Betty Crocker's New Good and Easy Cookbook 1962 General Mills Inc Vintage Cookbook

Reading Vintage


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Welcome to Betty Crocker's New Good and Easy Cookbook, a vintage treasure from 1962. This cookbook was part of Betty Crocker's mission to simplify home cooking, reflecting the growing need for convenience during a bustling era. It offers readers a delightful blend of good taste and easy preparation.

Key Features:

  •  This cookbook's two hardback covers joined by a metal spiral binder allow it to lay flat, making it easy to follow recipes as you cook.
  •  Filled with a variety of recipes, from family dinners to quick snacks, this book provides valuable insights into the culinary trends of the early '60s.
  •  Betty Crocker, a fictional character created by General Mills, became an American cultural icon, symbolizing a blend of culinary expertise and motherly advice.
  •  This cookbook is part of a broader collection that reflects the shared culinary heritage and evolving home cooking practices of the time.
  • Ideal for those seeking vintage inspiration for everyday meals or special occasions.
  •  The design, illustrations, and overall aesthetic of this cookbook transport you back to 1962, adding a layer of nostalgic charm.


  • Title: Betty Crocker's New Good and Easy Cookbook
  • Publication Date: 1962
  • Publisher: General Mills Inc.
  • Format: Two Hardback Covers Joined by a Metal Spiral Binder
  • Dimensions: 10x8x1
  • Language: English
  • Condition: New Good and Easy Cookbook is in good vintage condition for its age with no rips or tears. Please use pictures as a guide. Have any questions or need more photos, ask.

Conclusion: Betty Crocker's New Good and Easy Cookbook is a culinary time capsule, offering a glimpse into the tastes and techniques of the past. Its blend of practicality, creativity, and vintage aesthetics makes it a must-have for cooks and collectors alike.

Recommended Reading 📚

If you're intrigued by the culinary history of the 1950s and Betty Crocker's enduring influence, don't miss the article: "The Famous 1950 Betty Crocker Apple Pie Recipe." This article uncovers the story behind one of the most iconic dishes from this beloved cookbook. A read that will surely enrich your understanding of why Betty Crocker continues to be a household name.

Disclaimer: The vintage items I share with you have been previously owned and loved. They may show some wear, as is typical for vintage pieces.

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Our Process

We source from local estate sales in the Great Lakes Bay Region, only purchasing the highest quality books.

After photos are shot, the book is immediately placed in a clear self-sealed bag, stored in a climate-controlled room for protection until you purchase.

When shipping, your book is double-bagged using kraft bubble mailer's for protection.

Reading Vintage offers Free Media Mail shipping on our books, valid only in the United States.

Have any questions?  Feel free to Contact me. Pam of Reading Vintage

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