A striking 1952 General Motors Institute promotional booklet titled Appointment to Opportunity, created for prospective students interested in GM’s cooperative education programs.
This large-format softcover piece features black-and-white photos, campus views, student life, automotive labs, Board of Regents portraits, and mid-century graphic design.
Details
∙ Title: Appointment to Opportunity
∙ Publisher: General Motors Institute, Flint, Michigan
∙ Year: 1952
∙ Format: Stapled softcover booklet
∙ Pages: 26
∙ Size: 11" x 8.5"
∙ Genre: Automotive History, Technical Education, Corporate Ephemera
∙ Subject: General Motors Institute, cooperative education, engineering, dealer training, student life
∙ Material: Paper
∙ Color: Black, cream, pale green, sepia back cover
∙ ISBN: None
Condition Grade: Very Good
Notes: Amazingly good condition for its age. Light cover wear, mild edge/corner wear, age toning to pages, and gentle handling marks. Interior pages are clean, readable, and nicely illustrated.
See all photos for detail—sold as pictured.
Condition Grade Key:
Near Fine = minimal wear. Very Good = light visible wear. Good = moderate wear but complete/readable. Fair = heavy wear, flaws, or repairs.
Collector’s Note
A sharp piece for collectors of GM history, Flint Michigan memorabilia, mid-century automotive advertising, or technical education ephemera. The cover alone has that wonderfully serious 1950s “your future begins at the factory gate” energy.
Shipping + Trust (Reading Vintage standards)
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Disclaimer
All items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece—please review them carefully, as they are part of the description.
Care and Handling:
Handle with clean, dry hands. Store upright, out of direct sunlight, at about 68°F and 40–50% relative humidity. Avoid damp areas and extreme temperature swings.
