Vintage Pabst Blue Ribbon "Cool Blue" Snowmobile Die-Cut Sticker Sign — PBR Breweriana Advertising Display, Pabst Brewing Company Milwaukee Wisconsin

Vintage Pabst Blue Ribbon "Cool Blue" die-cut cardboard advertising sign featuring the PBR superhero mascot riding a branded snowmobile.

This is a distinct variation from the standing "Cool Blue" character — here the mustachioed hero is leaning forward on a blue and silver snowmobile with yellow skis, red cape flying, waving as he speeds along a snow cloud. The "Cool Blue" name appears on the snowmobile body, and the PBR label is displayed on the nose.

 The companion display panel shows the full Pabst Blue Ribbon beer label with the "Original Pabst Blue Ribbon beer — Selected as America's Best in 1893" tagline.

Details

• Item: Vintage die-cut sticker  
• Brand / Manufacturer: Pabst Brewing Company — Milwaukee WIS, Los Angeles CAL, Peoria Heights ILL, Newark NJ, Pabst GA
• Character / Scene: "Cool Blue" PBR superhero mascot riding a branded snowmobile
• Era: Likely 1970s, based on multi-city brewery credits and character design [not confirmed to exact year]
• Material: Lithographed die-cut cardboard; clear plastic easel stand attached
• Colors: Red, white, blue, yellow, silver — full PBR palette plus snowmobile detail
• Production Code: P-1035 visible on label panel lower right
• Size / Measurements: Approximately 6½ inches wide × 5½ inches tall
• Display: Freestanding via attached plastic easel back; suitable for framing or shelf display
• Not confirmed from photos: Exact production year

Condition Grade: Good

Positives

• Front character and snowmobile graphics are vivid and intact — colors strong, illustration clean
• PBR label panel graphics fully readable — brand name, seal, "America's Best in 1893," and all brewery credits legible
• Production code P-1035 clearly visible
• Die-cut edges hold shape on the snowmobile and figure section
• Easel stand present

Issues / Wear

• Upper right corner of the label panel shows cardboard separation and delamination — visible in close-up photo; this is the most significant condition issue
• Light soiling and spotting visible on the white border area of the label panel
• General age wear and handling marks on reverse consistent with storage
• Back panel shows age yellowing and fold line
• No condition notes provided by seller — graded from photos only; see all photos for detail

See all photos for detail — sold as pictured.

Collector's Notes

The snowmobile scene is a less common variation of the "Cool Blue" character than the standing superhero pose, which makes this a more interesting piece for focused PBR or breweriana collectors.

The multi-city brewery credit on P-1035 production is a useful dating marker — Pabst expanded to multiple national brewing locations during the 1970s, and this credit line reflects that expansion. 

A solid breweriana find for a bar display, man cave shelf, or PBR collection.

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