A sharp mid-century pairing for anyone who loves vintage cocktail culture: The Standard Bartender’s Guide in paperback, plus a small Bar-Tenders Brand Instant Cocktail Mixes promotional pamphlet.
The book is a practical home-bar reference packed with classic mixed drink recipes, bar measurements, glossary material, and sections organized by spirit base. The companion pamphlet adds a fun period advertising piece with cocktail tips, tool suggestions, and branded mix ideas.
Photo-verified and full of retro bar appeal, this is a great set for readers, collectors, and display.
Quick Specs
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Item Type: Paperback cocktail guide with promotional pamphlet
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Size: Book 7 x 4 x 1 inches; pamphlet 3 x 3 inches
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Material: Paper
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Color: Full-color illustrated wraps on book; cream, black, and orange pamphlet
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Origin or Maker: Permabooks, New York
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Year or Era: 1960 printing shown on book; pamphlet year not provided
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GENRE: Cocktail Culture; Drink Reference; Bar Ephemera
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Language / Pages: English / 254 pages
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Identifiers: Permabooks M-4030; cover price 35 cents
Edition & Features
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Edition/Printing: Permabook edition revised and enlarged; 13th printing September 1960 shown
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Illustrations/Maps/Plates: Color illustrated paperback cover; text recipes; foldout cocktail-mix pamphlet with graphics and serving tips
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Extras: Included Bar-Tenders Brand Instant Cocktail Mixes pamphlet; glossary; standard bar measurements; recipes organized by liquor base
Condition Grade: Good
Positives:
Book remains complete and readable with bright cover graphics and strong mid-century bar styling. Spine title is present and legible. Interior pages look clean overall with solid text and usable recipes. Included pamphlet is present and adds nice companion ephemera value.
Issues / Wear:
Noticeable rubbing, edge wear, and corner wear to paperback covers. Creasing and wear at spine ends and cover edges. Surface wear visible on front and back covers. Age toning to pages. Minor handling wear throughout. Pamphlet shows fold wear, age toning, and small marks from use. One handwritten note appears on the pamphlet. See all photos for detail—sold as pictured.
Condition Grade Key
Near Fine: minimal wear; clean.
Very Good: light wear; clean; minor flaws.
Good: noticeable wear.
Fair: heavy wear; complete but worn; priced accordingly.
Provenance & Notes
Includes the paperback The Standard Bartender’s Guide by Patrick Gavin Duffy, revised and enlarged by James A. Beard, along with a small Bar-Tenders Brand Instant Cocktail Mixes pamphlet. The pamphlet includes cocktail convenience notes, basic tool suggestions, tips on mixing cocktails, and branded recipe references.
About the Author: Patrick Gavin Duffy
Patrick Gavin Duffy was associated with one of the best-known American bartending references of the 20th century, and this later paperback version kept the book in home bars for a new generation of readers. Revised and enlarged by James A. Beard, it works less like a narrative book and more like a practical shelf reference for classic drinks, bar basics, and entertaining.
A good vintage bar book always looks like it knows more than the room.
Shelf-worthy vintage finds you can trust. Find Your Story.
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Disclaimer
The vintage items I share with you have been previously owned and loved and may show some wear. Please use the pictures as a guide. While I do my best to capture colors accurately, your monitor or device screen may display colors slightly differently from the actual item.
Care & Handling: Handle with clean, dry hands. Store upright, out of direct sunlight, at about 68°F and 40–50% relative humidity. Avoid damp areas and extreme temperature swings. Please note: If you have any questions or need more photos, ask.
