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    Home / Vintage Cookbook Collection / Jell O Joys 1963, Borden Eagle Brand, Fleischmann Yeast Baking, Pillsbury Cookies and Spry, Five Vintage Booklets
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera
    Vintage Cooking Ephemera — Mid-Century Recipe Booklet Bundle (1950s–1960s) — Jell-O, Borden’s, Pillsbury, Fleischmann’s | Advertising Recipes, Culinary Ephemera

    Jell O Joys 1963, Borden Eagle Brand, Fleischmann Yeast Baking, Pillsbury Cookies and Spry, Five Vintage Booklets

    $24.99$0.00

    Five mid century brand booklets. Joys of Jell O is a 1963 General Foods first printing from White Plains, New York, spiral bound in white plastic with a tall layered gelatin mold on the cover and a pocket of colored recipe cards inside.

    Borden's Eagle Brand 70 Magic Recipes has a collage cover on a teal background, and The Fleischmann Treasury of Yeast Baking carries a 1962 copyright from Standard Brands of New York on its index page.

    The Fun Filled Butter Cookie Cookbook comes from Pillsbury, advertising 50 recipes from Ann Pillsbury's Recipe Exchange and priced at 15 cents, and What Shall I Cook Today is the Spry booklet with 124 recipes and its comic strip panels.

    Details

    • Item: Five vintage brand recipe booklets
    • Title: Joys of Jell O; Borden's Eagle Brand 70 Magic Recipes; The Fleischmann Treasury of Yeast Baking; Fun Filled Butter Cookie Cookbook; What Shall I Cook Today
    • Author: Not confirmed from photos
    • Illustrator: Not confirmed from photos
    • Publisher: General Foods Corporation; Borden; Standard Brands Incorporated; Pillsbury; the Spry publisher is not confirmed from photos
    • Publication Year: 1963 and 1962; the other dates are not confirmed from photos
    • Edition and Printing: Joys of Jell O is the First Printing; the others are not confirmed from photos
    • Format and Binding: Stapled booklets, one white plastic spiral binding, and one comb binding
    • Dust Jacket: None
    • Genre: Brand recipe booklets and promotional cookery
    • Language: English
    • ISBN: None, printed before ISBN use
    • Dimensions: About 9 x 6 inches for the larger booklets; the others are smaller

    Positives

    • Graded Good: All five booklets are complete, with their covers and their recipes.
    • Joys of Jell O is a 1963 first printing and still has its pocket of colored recipe cards.
    • The Fleischmann booklet prints its 1962 Standard Brands copyright and its New York address.
    • Five different brand kitchens are represented, from gelatine and condensed milk to yeast, cookies, and shortening.

    Issues / Wear

    • The Pillsbury cookie booklet has two large areas of surface loss on its front cover, which take out part of the title lettering, and its comb is broken at the top.
    • The Spry booklet shows significant wear along its left spine border.
    • The Borden booklet is toned at its edges.
    • The Jell O spiral shows wear from use.

    If you collect brand cookbooks, this lot sets a 1963 Jell O first printing beside Fleischmann, Borden, Pillsbury, and Spry. If it's the right copy for you, it's ready to come home.

    Condition Grade: Good

    • Near Fine: Close to new. Any flaw is small and named above.
    • Very Good: Light use. Every flaw is named above, and none of them get in the way of reading or display.
    • Good: Complete and usable, with clear signs of use. Every flaw is named above.
    • Fair: Heavy wear or damage, named above. A reading or working copy, not a display piece.

    Returns

    You have 30 days from the delivery of the last item in your order to request a return. Items must come back in the condition they were sent, so please keep the original packaging and take photos before you open a package if it arrives damaged.

    To start a return, email us at the address on your order confirmation. You are responsible for return shipping, and we recommend a tracked service, since we can only refund items that arrive back to us.

    Refunds are issued to the original payment method within 5 business days of the item arriving back in the condition it was sent. Original shipping charges are not refunded.

    Anything marked Final Sale cannot be returned.

    Cancellations

    You can cancel any order until it has been fulfilled. Once an order ships, please use the return process above.

    Read the full Return and Refund 

    • Photo-verified condition, no surprises
    • Packed with care. Glass and fragile pieces get extra cushioning
    • Ships within 1 business day
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    Questions buyers ask

    Every listing spells it out and shows it in photos. Chips, hairlines, crazing, worn plating, old repairs. If I did not mention it, it is not there.

    Yes. Every photo is the actual piece, taken by me. When it sells, it is gone.

    I note maker, mark, era, and measurements when I can confirm them, and say so plainly when I cannot. Unmarked pieces get dated by what the piece itself shows.

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