McNess Cook Book, Cake Secrets 1934 and Lemon Pie Pamphlet, Three Vintage Advertising Recipe Booklets
$24.99$0.00
Three advertising recipe pieces from the 1930s. The Latest Cake Secrets comes from the Consumer Service Department of General Foods in New York, with a 1934 copyright printed inside and a bright red cover.
The F.W. McNess Cook Book is a black covered booklet showing a man and a woman at a dining table, and the third piece is the World Famous Lemon Pie pamphlet, a yellow fold out that advertises Staley's and Cream Corn Starch.
The lemon pie pamphlet is about half the height of the other two. All three are complete, and the red Cake Secrets cover holds strong color.
Details
- Item: Three vintage advertising recipe booklets
- Title: The Latest Cake Secrets; F.W. McNess Cook Book; World Famous Lemon Pie
- Author: Not confirmed from photos
- Illustrator: Not confirmed from photos
- Publisher: General Foods Corporation; Furst-McNess Co.; the lemon pie pamphlet publisher is not confirmed from photos
- Publication Year: 1934 for Cake Secrets; the McNess and lemon pie dates are not confirmed from photos
- Edition and Printing: Not confirmed from photos
- Format and Binding: Stapled booklets and one folded pamphlet
- Dust Jacket: None
- Genre: Cake and dessert recipes, promotional cookery
- Language: English
- ISBN: None, printed before ISBN use
- Dimensions: About 8 x 5.5 inches for the booklets; the lemon pie pamphlet is about half that height
Positives
- Graded Good: All three pieces are complete, with their covers and their recipes.
- The Cake Secrets cover keeps its bright red color and its 1934 copyright line.
- The lemon pie pamphlet is a fold out, printed in yellow with the Staley's advertising intact.
- Three different advertisers are represented, from General Foods to McNess to Staley's.
Issues / Wear
- The McNess cover shows wear along its top edge and spine, with scuffing on the black surface.
- The lemon pie pamphlet is small and folded, with creasing along its folds.
- The Cake Secrets pages are tanned at the edges from age.
- Cover corners on both booklets are rubbed from use.
If you collect advertising cookbooks, this trio covers 1930s cakes, McNess flavoring, and a lemon pie pamphlet. If it's the right copy for you, it's ready to come home.
Condition Grade: Good
- Near Fine: Close to new. Any flaw is small and named above.
- Very Good: Light use. Every flaw is named above, and none of them get in the way of reading or display.
- Good: Complete and usable, with clear signs of use. Every flaw is named above.
- Fair: Heavy wear or damage, named above. A reading or working copy, not a display piece.
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Read the full Return and Refund
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Questions buyers ask
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Every listing spells it out and shows it in photos. Chips, hairlines, crazing, worn plating, old repairs. If I did not mention it, it is not there.
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Yes. Every photo is the actual piece, taken by me. When it sells, it is gone.
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I note maker, mark, era, and measurements when I can confirm them, and say so plainly when I cannot. Unmarked pieces get dated by what the piece itself shows.
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