Vintage Pabst Blue Ribbon "Cool Blue" Superhero Die-Cut sticker — PBR Breweriana Advertising Display, Pabst Brewing Company Milwaukee Wisconsin

Vintage Pabst Blue Ribbon "Cool Blue" die-cut sticker produced by Pabst Brewing Company, Milwaukee, Wisconsin. This is a point-of-sale display piece featuring the "Cool Blue" superhero mascot character — a mustachioed strongman in a blue cape and superhero suit bearing the PBR label on his chest, holding a full glass of beer.

The front panel includes the classic Pabst Blue Ribbon beer label graphic and the tagline "This is the ORIGINAL Pabst Blue Ribbon beer — Selected as America's Best in 1893."

Details

• Item: Vintage die-cut sticker
• Brand / Manufacturer: Pabst Brewing Company, Milwaukee, Wisconsin
• Character: "Cool Blue" — PBR superhero mascot
• Era: Likely 1970s, based on character design and production style
• Colors: Red, white, and blue — matching the PBR label palette; yellow belt detail on character
• Production Code: P 645 visible on front lower right
• Size / Measurements: Approximately 6 inches wide × 7 inches tall

Condition Grade: Very Good

Positives

• Front graphics are vivid and largely intact — colors bright, character illustration clean and clear
• All text fully readable: "Cool Blue," brand name, "America's Best in 1893," Pabst Brewing Company Milwaukee Wisconsin
• PBR label panel and blue ribbon seal are clean and sharp
• Die-cut edges are intact and hold the figure's shape
  

Issues / Wear

• Back panel shows sticker delamination and edge tearing at the top — visible in back photo; cosmetic only, does not affect front display
• General age wear and light handling marks on reverse consistent with storage and use
• Minor edge wear along die-cut perimeter consistent with age
  

See all photos for detail — sold as pictured.

Collector's Notes

The "Cool Blue" character is one of the more visually distinctive figures in PBR's promotional history, and original sticker in this size and condition are not as common as the larger bar signs. The Mactac backing and P 645 production code are consistent with original Pabst promotional production materials. A solid addition to a breweriana collection, a bar display, or a vintage advertising display shelf.

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