A colorful bundle of seven mid-century cookbook & culinary ephemera pamphlets packed with recipes, baking tips, and classic brand advertising.
From Borden’s Eagle Brand “70 Magic Recipes” to Pillsbury’s Fun-Filled Butter Cookie Cookbook and Arm & Hammer’s Valuable Recipes (75th Edition), this set captures the look and taste of post-war American kitchens. Photo-verified details include the Velvet Cake & Pastry Flour booklet (copyright 1954), a Grandma’s Molasses 101 Recipes foldout, and Instant Kitchen Tricks (Dell, 25¢) illustrated by Murray Tinkelman.
Clean, usable, and display-worthy—perfect for retro bakers, prop stylists, and cookbook collectors.
Quick Specs
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Item Type: Bundle of 7 recipe pamphlets/booklets (culinary ephemera)
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Size: Not provided (mixed booklet sizes)
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Material: Paper, stapled/saddle-stitched
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Color: Multicolor (mid-century advertising palettes)
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Origin or Maker: Various brands/publishers (Borden; Pillsbury; Arm & Hammer/Church & Dwight; International Milling Co.; Skippy; Dell)
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Year or Era: c. 1950s–1960s (Velvet booklet dated 1954; others undated)
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GENRE: Cookbook & Culinary Ephemera
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Language / Pages: English; mixed page counts
Edition & Features
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Edition/Printing: Mixed; Arm & Hammer “Valuable Recipes” shows 75th Edition (cover). Others not stated.
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Dust Jacket: Not applicable (pamphlets)
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Illustrations/Maps/Plates: Mix of color food photography, black-and-white drawings, brand art; Murray Tinkelman credited as illustrator on Instant Kitchen Tricks contents page (photo-verified).
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Extras: Velvet Cake & Pastry Flour booklet copyright 1954 (title page); Pillsbury Butter Cookie shows 15¢ price and “Grand National prize winners”; Grandma’s Molasses 101 Recipes foldout tips; Borden’s Eagle Brand 70 Magic Recipes full-color spreads; Skippy – The Unusual Story of the Peanut education booklet.
Condition Grade: Good
Notes: Expected edge/corner wear, light creasing, and age toning throughout; small spots/handling marks on some covers; staple oxidation possible. Pamphlets lie flat; text/recipes complete and legible.
Condition Grade Key
Near Fine: minimal wear; tight; clean.
Very Good: light wear; clean text; minor flaws.
Good: noticeable wear; sound reading copy; some marks.
Fair: heavy wear; complete but worn; priced accordingly.
About the Author / Maker
This set features classic American food brands and publishers—Borden, Pillsbury, Church & Dwight (Arm & Hammer), International Milling Co., Skippy, and Dell—that popularized quick home cooking and branded recipe booklets in the mid-20th century.
Stock your kitchen library with real mid-century flavor—display, cook, and enjoy.
Disclaimer
The vintage items I share with you have been previously owned and loved and may show some wear. Please use the pictures as a guide. While I do my best to capture colors accurately, your monitor or device screen may display colors slightly differently from the actual item.
Care & Handling: Handle with clean, dry hands. Store flat or upright, out of direct sunlight, at about 68°F and 40–50% relative humidity. Avoid damp areas and extreme temperature swings. Please note: If you have any questions or need more photos, ask.
About Reading Vintage
At Reading Vintage, I curate one-of-a-kind treasures for book lovers, decorators, and collectors—including vintage books, retro bookends, and charming collectible pieces.
