National Research Bureau Retail Advertising and Sales Promotion Manual 1957

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Description

The National Research Bureau Retail Advertising and Sales Promotion Manual is a three-ring binder sectioned off by subject. It covers topics such as advertising, direct mail, TV and sign advertising, displays, seasonal promotions, and basic salesmanship rules.

National Research Bureau Retail Advertising and Sales Promotion Manual is an excellent addition to your vintage advertising collection or home library.

Condition

The National Research Bureau Retail Advertising and Sales Promotion Manual is in good shape for its age, with no rips or tears. However, the first two pages in the manual's hole-tab are broken, as shown in the photos.

Please use pictures as a guide. If you have any questions or need more photos, ask.

Book dimensions: 9 1/2 x 9