{"product_id":"vintage-pbr-cool-blue-superhero-die-cut-sticker-sign-pabst-blue-ribbon","title":"Vintage Pabst Blue Ribbon \"Cool Blue\" Superhero Die-Cut sticker  — PBR Breweriana Advertising Display, Pabst Brewing Company Milwaukee Wisconsin","description":"\u003cp\u003eVintage Pabst Blue Ribbon \"Cool Blue\" die-cut sticker produced by Pabst Brewing Company, Milwaukee, Wisconsin. This is a point-of-sale display piece featuring the \"Cool Blue\" superhero mascot character — a mustachioed strongman in a blue cape and superhero suit bearing the PBR label on his chest, holding a full glass of beer.\u003c\/p\u003e\n\u003cp\u003eThe front panel includes the classic Pabst Blue Ribbon beer label graphic and the tagline \"This is the ORIGINAL Pabst Blue Ribbon beer — Selected as America's Best in 1893.\"\u003c\/p\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eItem:\u003c\/strong\u003e Vintage die-cut sticker\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand \/ Manufacturer:\u003c\/strong\u003e Pabst Brewing Company, Milwaukee, Wisconsin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e \u003ca title=\"Vintage Memorabilia \u0026amp; Rare Ephemera\" href=\"https:\/\/myreadingvintage.com\/collections\/vintage-memorabilia\"\u003e\"Cool Blue\" — PBR superhero mascot\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEra:\u003c\/strong\u003e Likely 1970s, based on character design and production style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Red, white, and blue — matching the PBR label palette; yellow belt detail on character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduction Code:\u003c\/strong\u003e P 645 visible on front lower right\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize \/ Measurements:\u003c\/strong\u003e Approximately 6 inches wide × 7 inches tall\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCondition Grade: Very Good\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePositives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront graphics are vivid and largely intact — colors bright, character illustration clean and clear\u003c\/li\u003e\n\u003cli\u003eAll text fully readable: \"Cool Blue,\" brand name, \"America's Best in 1893,\" Pabst Brewing Company Milwaukee Wisconsin\u003c\/li\u003e\n\u003cli\u003ePBR label panel and blue ribbon seal are clean and sharp\u003c\/li\u003e\n\u003cli\u003eDie-cut edges are intact and hold the figure's shape\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIssues \/ Wear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBack panel shows sticker delamination and edge tearing at the top — visible in back photo; cosmetic only, does not affect front display\u003c\/li\u003e\n\u003cli\u003eGeneral age wear and light handling marks on reverse consistent with storage and use\u003c\/li\u003e\n\u003cli\u003eMinor edge wear along die-cut perimeter consistent with age\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSee all photos for detail — sold as pictured.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eCollector's Notes\u003c\/h3\u003e\n\u003cp\u003eThe \"Cool Blue\" character is one of the more visually distinctive figures in PBR's promotional history, and original sticker in this size and condition are not as common as the larger bar signs. The Mactac backing and P 645 production code are consistent with original Pabst promotional production materials. A solid addition to a breweriana collection, a bar display, or a vintage advertising display shelf.\u003c\/p\u003e\n\u003ch3\u003eShipping + Trust (Reading Vintage standards)\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e∙Photo-verified condition (\u003ca href=\"https:\/\/myreadingvintage.com\/pages\/shipping-policy\" title=\"shipping policy\"\u003eno surprises\u003c\/a\u003e)\u003cbr\u003e∙Packed with our protective packaging standard\u003cbr\u003e∙Ships in 1 business day\u003cbr\u003e∙Free Shipping on $35+ (U.S. only)\u003c\/p\u003e\n\u003cdiv class=\"description\"\u003e\n\u003ch3\u003eDisclaimer\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAll items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece—please review them carefully, as they are part of the description. \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/myreadingvintage.com\/pages\/about-reading-vintage\" title=\"about reading vintage\"\u003eWhile I do my best\u003c\/a\u003e to capture colors accurately, your monitor or device screen may display colors slightly differently from the actual item.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e\u003cbr\u003eThese pieces come from estate collections and have been surface cleaned. You may wish to perform additional cleaning depending on your preference.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Orders $35+ Ship Free","offers":[{"title":"Default Title","offer_id":48623897280767,"sku":"B5 – T16 – 2","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2503\/7976\/files\/vintage-pabst-blue-ribbon-cool-blue-superhero-die-cut-cardboard-sign-pbr.jpg?v=1780436957","url":"https:\/\/myreadingvintage.com\/products\/vintage-pbr-cool-blue-superhero-die-cut-sticker-sign-pabst-blue-ribbon","provider":"Reading Vintage","version":"1.0","type":"link"}