{"product_id":"new-recipes-good-eating-crisco-1948","title":"New Recipes for Good Eating 1948 Crisco Procter \u0026 Gamble Cookbook","description":"\u003cp\u003e\u003cstrong\u003eNew Recipes for Good Eating\u003c\/strong\u003e is a 1948 Procter \u0026amp; Gamble Crisco Kitchen cookbook with 112 pages of recipes, kitchen guidance, illustrations, and colorful food photography.\u003c\/p\u003e\n\u003cp\u003eThis compact vintage advertising cookbook was designed for everyday home cooks and covers far more than Crisco recipes alone.\u003c\/p\u003e\n\u003cp\u003ePhotographed pages include general kitchen and baking equipment guides, frying instructions, Drop Doughnut Balls, Mashed Potato Doughnuts, and Fried Chicken De Luxe. The recipes remain clear and easy to follow, making this a useful working cookbook as well as a colorful piece of 1940s food advertising.\u003c\/p\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eItem:\u003c\/strong\u003e \u003ca href=\"https:\/\/myreadingvintage.com\/collections\/vintage-cookbooks-and-recipes\" title=\"Vintage advertising cookbook\"\u003eVintage advertising cookbook\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e New Recipes for Good Eating\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Procter \u0026amp; Gamble Home Economics Department and Crisco Kitchen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrator:\u003c\/strong\u003e not confirmed from photos, add if known\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e The Procter \u0026amp; Gamble Company, Cincinnati, Ohio\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Year:\u003c\/strong\u003e 1948\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition and Printing:\u003c\/strong\u003e 1948 Edition. Printing not stated in the photographed material.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat and Binding:\u003c\/strong\u003e Softcover cookbook with illustrated paper covers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDust Jacket:\u003c\/strong\u003e Not applicable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 112\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Cookbook, home cooking, advertising cookbook\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e None. Published before ISBN use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 8 x 6 x 1\/4 inches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCondition Grade: Good\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePositives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraded Good:\u003c\/strong\u003e Complete and readable with noticeable age and handling wear consistent with a working 1948 cookbook.\u003c\/li\u003e\n\u003cli\u003eInterior recipes shown remain clean, clear, and easy to read, with bright blue graphic pages and colorful food photography.\u003c\/li\u003e\n\u003cli\u003eThe illustrated front cover retains strong color and its distinctive period kitchen scene.\u003c\/li\u003e\n\u003cli\u003eThe binding remains intact in the photographed views, and the book can be comfortably opened for use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIssues \/ Wear\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFront and back covers show light staining, rubbing, softened corners, and edge wear from age and handling.\u003c\/li\u003e\n\u003cli\u003eThere are pen marks identifying a specific recipe on page 29, as noted.\u003c\/li\u003e\n\u003cli\u003ePages show normal age toning, with occasional small spots visible in the photographed pages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCollector's Notes\u003c\/h3\u003e\n\u003cp\u003eFood manufacturers regularly published recipe books like this one to bring their products directly into American home kitchens.\u003c\/p\u003e\n\u003cp\u003eIt is a good fit for collectors of vintage cookbooks, Crisco advertising, Procter \u0026amp; Gamble ephemera, or 1940s home economics material.\u003c\/p\u003e\n\u003cp\u003eThis copy is especially fun to browse for its full color period photography, blue and cream kitchen equipment illustrations, and recipes ranging from doughnuts to fried chicken.\u003c\/p\u003e\n\u003ch3\u003eShipping + Trust (Reading Vintage standards)\u003c\/h3\u003e\n\u003cp\u003e1.\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/myreadingvintage.com\/pages\/shipping-policy\" title=\"photo verified condition.\"\u003ePhoto-verified condition\u003c\/a\u003e, no surprises\u003cbr\u003e2. Packed with our protective packaging standard\u003cbr\u003e3. Ships in 1 business day\u003cbr\u003e4. Free Shipping on $35+ (U.S. only)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c\/strong\u003e\u003cbr\u003eAll items are vintage and may show signs of age, wear, or use consistent with their history. Photos show the exact condition of each piece, please review them carefully, as they are part of the description.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare and Handling:\u003c\/strong\u003e\u003cbr\u003eHandle with clean, dry hands. Store upright, out of direct sunlight, at about 68°F and 40 to 50% relative humidity. Avoid damp areas and extreme temperature swings.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/myreadingvintage.com\/pages\/about-reading-vintage\" title=\"how Reading Vintage Sources and Grades Every Book\"\u003eHow Reading Vintage sources and grades every book\u003c\/a\u003e\u003c\/p\u003e","brand":"Orders $35+ Ship Free","offers":[{"title":"Default Title","offer_id":49081075466495,"sku":"E3 T6– 3225","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2503\/7976\/files\/IMG_4649_7cac9434-4c0a-489c-8046-e15e81afcc96.jpg?v=1787596562","url":"https:\/\/myreadingvintage.com\/products\/new-recipes-good-eating-crisco-1948","provider":"Reading Vintage","version":"1.0","type":"link"}